STOPS
What we check
Seven stops. Each one turns green, amber or red.
1Secure connection (HTTPS)
Whether your site loads over HTTPS, so browsers don't warn visitors it is "not secure".
2Load speed
How quickly your home page responds and how heavy it is.
3Mobile friendly
Whether the page is set up for phone screens (a mobile viewport).
4Page title and description
The title and short summary that show up in Google results.
5Social sharing preview (Open Graph)
The image and text shown when your link is shared on Facebook, WhatsApp or WeChat.
6Google Business hints
Signs that your site connects to your Google Business Profile, such as a map or review link.
7Contact info visible
Whether a way to reach you (email, form, phone or address) is easy to find.
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